The Light Phone is a credit-card sized phone that uses your existing phone number, and works as a supplement to your smartphone. It allows you to leave your smartphone behind with peace of mind knowing that you can still reach and be reached by those that matter most.

The Light Phone encourages focus and productivity, relaxation and quality time with friends and family, and valuable moments of solitude, self-reflection, clarity, and joy.

John currently serves as part of the executive management team at Light Phone, leading strategies for brand identity and launch development.

He has been there since day two, working alongside co-founders Joe Hollier and Kaiwei Tang, driving the idea of limited features in an era of ramped innovation relying on ever increasing turbo-charged functionality.

He is a firm believer in leaving one’s smartphone behind for an afternoon in the park, a romantic meal, or perhaps running an errand from the west village to the east village in lower Manhattan – a 20-minute stroll without scanning your inbox at every corner.

John has advised Joe and Kaiwei on brand identity, by both exploring and provoking “Light” moments that open spaces of opportunity to learn about our relationship with technology, in a time when the lines of that relationship are increasingly blurred.